Hi, I’m Serena guo.
Marketing strategist helping brands grow through structured execution and culturally-grounded storytelling. 5+ years across corporate marketing and brand campaigns — including 35% KPI growth at Telstra and 30% sales growth at Coles.
Today I help brands enter Sydney's Chinese-Australian market — the kind of entry that takes more than translation. At Remitly, I lead community outreach and KOL partnerships, connecting the right local partners and cultural moments to turn visibility into trust.
What sets me apart is execution: I plan the strategy and produce the content behind it — as a professional photographer, and using AI tools (MidJourney, HiggsField, CapCut) for scalable video and photography, from concept to final cut.
Bilingual in English and Mandarin, with an entrepreneurial background founding a DTC e-commerce brand. Strategy, culture, and content — so brands aren't just seen, they're vouched for.
My Approach
I pair AI-driven KOL marketing with on-the-ground community activations — online builds scalable reach, offline builds real trust. Together, they turn visibility into advocacy that drives sustainable growth.
Online: AI-Driven KOL Marketing
I use AI tools to identify and manage the right local creators — matching audience, content style, and engagement quality — then run campaigns at scale. This builds broad visibility efficiently, without needing a large team.
Offline: Community-Led Trust
Real trust is built face-to-face. I organize and run on-the-ground community events, outreach, and activations within Sydney's Chinese-Australian community — turning visibility into genuine local credibility.
Together, online reach and offline trust close the loop: awareness becomes advocacy, and advocacy becomes growth.