What we delivered
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Brand Positioning
Refined Aelura's messaging and product positioning for the Australian consumer, translating a home fragrance brand into a story that resonates locally.
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Content Production
Produced brand visuals and AI-generated content — from concept to final asset — giving the brand a consistent, polished presence without a full production team.
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Market Execution
Managed end-to-end e-commerce operations, turning strategy and content into an actual, functioning presence in the Australian market.
REMITLY
NASDAQ: RELY
Sydney Chinese-Australian community outreach lead
3-month engagement
Organized and ran 24 local community events (8/month)
3,000+ attendees across events
Drove new user sign-ups in the thousands; collected 300+ community surveys
Sydney Chinese-Australian community outreach lead
3-month engagement
Organized and ran 24 local community events (8/month)
3,000+ attendees across events
Drove new user sign-ups in the thousands; collected 300+ community surveys
CREATOR PLATFORM
Creator screening: AI-assisted matching on audience fit, language, and engagement quality
Tiered strategy: Mix of macro (brand credibility), mid-tier (targeted, cost-effective testing), and micro creators (broad-scale reach)
Quality checks: Vetted for genuine engagement, authentic reviews, and clean brand-partnership history
Access: Direct pipeline into 120,000+ registered creators
Cost efficiency: 20-30% lower cost than traditional agencies, with milestone-based payment protecting both sides
Creator screening: AI-assisted matching on audience fit, language, and engagement quality
Tiered strategy: Mix of macro (brand credibility), mid-tier (targeted, cost-effective testing), and micro creators (broad-scale reach)
Quality checks: Vetted for genuine engagement, authentic reviews, and clean brand-partnership history
Access: Direct pipeline into 120,000+ registered creators
Cost efficiency: 20-30% lower cost than traditional agencies, with milestone-based payment protecting both sides
AELURA E-COMMERCE
Full operational lead for Australian market entry
End-to-end e-commerce operations — from product positioning to local execution
Developed brand visuals and AI-generated content to support product storytelling
Localized brand messaging and positioning for the Australian consumer
Direct operational ownership gave hands-on insight into what it actually takes for a cross-border brand to land locally
Full operational lead for Australian market entry
End-to-end e-commerce operations — from product positioning to local execution
Developed brand visuals and AI-generated content to support product storytelling
Localized brand messaging and positioning for the Australian consumer
Direct operational ownership gave hands-on insight into what it actually takes for a cross-border brand to land locally
SKI CHINA SNOW EXPO
On-site execution: Full event-day management, from setup to real-time coordination
Community events: Planning and running local activations, outreach, and surveys
Professional photography: Event and conference documentation, including corporate portraits
Large-scale experience: Proven execution at industry conferences (AHRI NSW) and major expos (SKI China Snow Expo Sydney)
Brand representation: Ensuring your brand shows up polished and on-message in high-profile local settings
On-site execution: Full event-day management, from setup to real-time coordination
Community events: Planning and running local activations, outreach, and surveys
Professional photography: Event and conference documentation, including corporate portraits
Large-scale experience: Proven execution at industry conferences (AHRI NSW) and major expos (SKI China Snow Expo Sydney)
Brand representation: Ensuring your brand shows up polished and on-message in high-profile local settings
