Your certified guide to
grow your business faster with us
WORK WITH me
free consultation
"Not sure where to start? Book a free consultation and let's map out your path into the Australian market."
personalized plan
"Every brand's path to trust looks different — get a personalized plan built around your product, audience, and goals."
land in market
"From first impression to lasting trust — a clear plan to help your brand land, and stay, in the Australian market.".
business partner
finding your clients in australia
position your product
"Clear positioning that speaks to what Sydney's Chinese-Australian community actually values — not just what your product does."
make a stragegic plan
"A structured, step-by-step plan combining online reach and offline trust — built around your timeline and budget."
professional experience
expertise in business marketing
Over 5 years of experience across corporate marketing, community growth, and brand strategy. I've driven 35% KPI growth at Telstra and 30% sales growth at Coles through structured, data-driven frameworks. I founded a DTC e-commerce brand from the ground up, giving me hands-on experience across content, sales, and audience building. Today, I lead community outreach and KOL partnerships at Remitly, connecting global brands with Sydney's Chinese-Australian community. My approach combines corporate rigor with agile, on-the-ground execution — so strategy doesn't just look good on paper, it works in the market.
Established network: Direct relationships with Sydney-based creators and influencers, built over years — no cold outreach needed
Fast activation: Skip the sourcing phase and move straight to campaign execution
Cultural fit: Creators who genuinely understand and represent Sydney's Chinese-Australian community
Trusted access: Warm introductions that lead to better rates and more authentic collaborations